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The games we love also love us back — mostly, by reflecting our successes and failures in delicious ways. This talk will explore the concept of feedback in game design, using examples drawn from both personal & professional experience. We’ll examine a variety of feedback mechanisms (good and bad), and discuss how lessons drawn from these examples can be applied to any user experience. http://2009.dconstruct.org/schedule/robinhunicke/ Robin is a Game Designer and Producer who specializes in new IP aimed at reaching new players. Her titles include MySims and Steven Spielberg's BAFTA award-winning BOOM BLOX franchise — both made for Nintendo Wii. She recently joined thatgamecompany, whose recent Playstation Network releases Flow and Flower are celebrated for their beauty, whimsy and zen-like economy of action.