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Jeff Van Campen's on-line life laid out before you in all its terrible splendor.
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March 22 2011
October 20 2010
September 14 2010
Kleenex - History of Kleenex Tissue
In 1924, the Kleenex brand of facial tissue was first introduced. Kleenex tissue was invented as a means to remove cold cream. Early advertisements linked Kleenex to Hollywood makeup departments and sometimes included endorsements from movie stars (Helen Hayes and Jean Harlow) who used Kleenex to remove their theatrical make-up with cold cream.I had no idea. Interesting that the word has now become synonymous with handkerchief (in the US, at least).
June 15 2010
Sheena S. Iyengar - Research
The original "jam" study that inspired the "paradox of choice" meme.May 05 2010
Needs must
The thing that we can't manufacture are needs. I think it's important to distinguish between needs and wants, because I think from a more traditional marketing standpoint there has been a lot of belief that you can actually create needs. You can't create needs. People have those needs whether or not you've created them. I think you can to a certain degree manufacture a want or at least desire.
Peter Merholz discussing Experience Strategy with Want Magazine.
October 04 2009
The Guardian's Fairy Tale series
I'll be buying The Guardian / The Obsever every day when this series is running. I can't wait to see which tales they've included and which colections they've drawn from. Grimm & Perrault, without a doubt. And how broadly will they define 'fairy tale'? One of the covers hints at Hans Christian Anderson. Will it be limited to European collections?
I known it's a marketing ploy to pet people to buy newspapers, but in my case it most definitely worked.
And I love the Rackhamesque artwork in the advertisement.
For those of you that didn't know me way back when: I went through a fairly long (~5 years) folklore and mythology phase in my early to mid twenties.
I'll be buying The Guardian / The Obsever every day when this series is running. I can't wait to see which tales they've included and which colections they've drawn from. Grimm & Perrault, without a doubt. And how broadly will they define 'fairy tale'? One of the covers hints at Hans Christian Anderson. Will it be limited to European collections?
I known it's a marketing ploy to pet people to buy newspapers, but in my case it most definitely worked.
And I love the Rackhamesque artwork in the advertisement.
For those of you that didn't know me way back when: I went through a fairly long (~5 years) folklore and mythology phase in my early to mid twenties.
February 11 2009
February 09 2009
January 21 2009
January 18 2009
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