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December 22 2010

December 10 2010

December 07 2010

October 27 2010

All models are wrong

Essentially, all models are wrong, but some are useful.

From George Box and Norman Draper’s Empirical Model-Building and Response Surfaces pp. (p. 424). I came across the quote during a discussion of the merits and weaknesses of personas on the AnthroDesign mailing list.

Yes, it’s obvious, but I constantly need reminding; I fall all too easy into the trap of confusing the models I’ve created to understand a problem for the problem itself.

Related posts:

July 20 2010

June 30 2010

September 11 2009

Before Creating the Car, Ford Designs the Driver - NYTimes.com

Ford has used a design process that uses personas to design their most recent car.

August 21 2009

otrops vs Jeff Van Campen
Inspired by Stephen, I decided to give MIT Media Lab's Personas project a try.

April 15 2009

Personas and politics: The discursive construction of the "user" in Information Architecture - IA Summit 2009

Adrienne Massanari's slides of her presentation at IA Summit 09. She suggests that Personas are useful as boundary objects, but shouldn't be confused for actual users or indeed replace them.
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